GRIPS CUSTOMERS & RESEARCH PARTNERS
ToughTested, a division of private company MIZCO International, generated year-to-date revenue growth of 21.6% across online channels from January through August 2026, according to Grips Intelligence. Amazon dominated the brand's revenue mix with 44.7% share, followed by Menards.com at 30.9% and Lowe's.com at 22.9%, while Home Depot.com captured just 1.5% of sales. The brand maintained an average product price of $32.56 throughout the period, with recent months showing resilience as prices decreased only 1.8% in the most recent tracked period. Monthly revenue momentum remained strong, growing 10.6% in the final month of the tracked timeframe.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 22% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for ToughTested on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for ToughTested.
BY REVENUE
ToughTested sells 47% online and 53% offline. Online runs through 3 channels; offline through 2.
Online
47%
53%
Offline
Online channels
47%
Offline channels
53%
BY REVIEW COUNT
Across 7.4K ratings on 4 channels, ToughTested averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 7.4K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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