GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on in-store data from January through August 2026, Tommy Bahama, owned by Oxford Industries (NYSE: OXM), experienced a 4.8% overall revenue decline across major retail channels, according to Grips Intelligence. Home Depot dominated the channel mix with 55.5% of revenue share, followed by Amazon at 32.7% and Lowe's at 11.8%, with an average product price of $71.95 across the tracking period. The brand saw average prices decline 2.5% overall, with the most recent month showing a 1.4% decrease to $73.57 compared to the prior month. Despite the overall downturn, Tommy Bahama maintained significant presence across all three major retail partners, suggesting consistent market positioning despite recent performance headwinds.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Tommy Bahama on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Tommy Bahama.
BY REVIEW COUNT
Across 277K ratings on 3 channels, Tommy Bahama averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 277K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$159.99
Price
$543K
Revenue
$176.15
Price
$416K
Revenue
$80.27
Price
$406K
Revenue
$176.99
Price
$331K
Revenue
$110.36
Price
$221K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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