I need to verify whether Serta or its parent company is publicly traded before writing the overview.The parent company's ticker (SRTA) appears to be inactive/defunct and traded only on OTC/grey markets with $0.00 prices, and PitchBook lists it as private, so I'm not confident enough to cite an active ticker and will omit it. According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026 across Amazon, Home Depot, Office Depot, Menards, and Lowe's, Serta's revenue grew 7.3% over the period while its average product price rose 3.7% to $166.87. Amazon led all channels with a 34.1% revenue share, followed by homedepot.com at 25.1% and Office Depot at 22.1%, together accounting for over 80% of tracked revenue. Menards contributed 11.5% of revenue and lowes.com trailed at 7.2%. In the second quarter alone, monthly revenue climbed 5.8% even as the average price dipped 11.1% to $158.42 in the latest month. These Grips Intelligence figures point to steady half-year momentum concentrated among a few dominant in-store and marketplace channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Serta on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Serta.
BY REVENUE
Serta sells 66% online and 34% offline. Online runs through 3 channels; offline through 3.
Online
66%
34%
Offline
Online channels
66%
Offline channels
34%
BY REVIEW COUNT
Across 1.14M ratings on 5 channels, Serta averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 1.14M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis