Home/Insights/Brands/ThuleProduct Intelligence - 2026 YTD USA

Thule

40K+

Products Sold, Jan to Jun 2026

200+

# Offline Stores

$178.07

Avg. Price

4.6

Avg. Rating

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Thule Market Overview

I'll verify Thule's stock ticker before writing the overview.Thule Group AB, per its ticker symbol is THULE on Nasdaq Stockholm. According to Grips Intelligence in-store data, Thule Group (STO: THULE) posted strong offline momentum between January 1 and June 30, 2026 across tracked retail channels, with overall revenue growing 43.0% and average product price rising 15.3% over the period to reach $176.64. Amazon dominated Thule's in-store sales mix with an 88.2% revenue share, while Best Buy accounted for the remaining 11.8%. In the most recent quarter (April 1 to June 30, 2026), revenue climbed 12.4% month-over-month even as the average price eased 5.2% to $193.41. Premium products anchored the assortment, led by the Thule Motion 3 Rooftop Box at a $1,198.76 average price and the Urban Glide 3 Double stroller at $999.95. These Grips Intelligence figures underscore Thule's pricing strength and channel concentration heading into the second half of 2026.

Revenue Share by Channel
Data covers Amazon, Best Buy

Thule's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 43% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Thule's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 15% from Apr to Jun.

Average price

Absolute values in $

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Thule's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for Thule on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

Thule's channels

REVENUE SHARE

Revenue distribution across tracked channels for Thule.

Channels by revenue share

Distribution in %

Thule's online vs offline revenue split

BY REVENUE

Thule sells 89% online and 11% offline. Online runs through 1 channel; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

89%

11%

Offline

Online channels

89%

Amazon.com

Offline channels

11%

Best Buy stores

Thule's customer ratings

BY REVIEW COUNT

Across 301K ratings on 2 channels, Thule averages 4.6. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 301K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Thule

BY REVENUE

Amazon
Amazon
#1Thule Urban Glide 3 Single Child All-Terrain Stroller, Full-Suspension System, Air-Filled Tires, Upright seat with Adjustable Recline and Built-in legrest

$871.07

Price

$736K

Revenue

#2Thule Urban Glide 3 Double Child All-Terrain Stroller, Lightweight, Air-Filled Tires & Suspension, Integrated Hand Brake

$999.95

Price

$442K

Revenue

#3Thule T2 Pro XT/XTR Hitch Bike Rack

$899.95

Price

$388K

Revenue

#4Thule RoundTrip 45L Boot Backpack - Storage

$134.49

Price

$380K

Revenue

#5Thule Motion 3 Rooftop Box

$1,198.76

Price

$318K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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