GRIPS CUSTOMERS & RESEARCH PARTNERS
Thule, the flagship brand of Thule Group AB (Nasdaq Stockholm: THULE), saw in-store revenue decline 13.1% during the first eight months of 2026, with average product pricing dropping 16.8% over the same period according to data from Grips Intelligence. The brand maintains a heavily skewed channel distribution, with Amazon capturing 88.8% of revenue share while Best Buy accounts for the remaining 11.1%. Premium product positioning remains evident, with top SKUs ranging from approximately $750 to $1,100 in average price across the tracked portfolio. Most recent monthly performance shows continued contraction, with revenue falling 12.7% and average prices declining 12.3% in the final tracked period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 17% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Thule on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Thule.
BY REVENUE
Thule sells 89% online and 11% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Apr to 88% in Aug.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 164K ratings on 2 channels, Thule averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 164K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$999.95
Price
$558K
Revenue
$749.95
Price
$202K
Revenue
$599.95
Price
$199K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
