The Great Outdoors

The Great Outdoors Market Overview

The Great Outdoors, operated by private Los Angeles-based The Great Incorporated, generated in-store revenue across two major retail channels during the first eight months of 2026, according to Grips Intelligence data. Lowe's dominated the channel mix with a 69.1% revenue share compared to Home Depot's 30.9%, with average product pricing sitting at $276.99 across the portfolio. The brand experienced significant volatility during the tracked period, with recent months showing a sharp 56.9% revenue decline and a 21.4% decrease in average prices, though overall performance from the beginning of the year reflected modest 0.6% growth. Premium offerings on Lowe's shelf, including integrated LED models priced over $1,200, contrast with mid-range wall lanterns on Home Depot averaging between $175 and $373, suggesting a segmented product strategy across retail partners.