GRIPS CUSTOMERS & RESEARCH PARTNERS
Tenax, owned by private equity firm Sun Capital Partners, generated in-store and online retail revenue concentrated primarily through Lowe's (56.9% share), Home Depot (25.6%), and Ace Hardware (13.6%) during the first eight months of 2026, according to Grips Intelligence data. The brand experienced significant headwinds with overall revenue declining 36.3% since the beginning of the period, though average product pricing increased 17.2% over the same timeframe, suggesting a shift toward higher-value offerings. Despite the revenue contraction, Tenax maintained pricing momentum with average prices reaching $59.43 in the most recent measured period, up 5.0% month-over-month. The brand's portfolio spans a wide price range from entry-level products under $20 to premium offerings exceeding $330, indicating a diversified approach across multiple retail channels and customer segments.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 36% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 17% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Tenax on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Tenax.
BY REVENUE
Tenax sells 59% online and 41% offline. Online runs through 3 channels; offline through 2. Online share has moved from 49% in Apr to 71% in Aug.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 82K ratings on 4 channels, Tenax averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 82K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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