Tarter

Tarter Market Overview

Let me verify whether Tarter is publicly traded before writing the overview.Tarter is privately held (majority-owned by Platinum Equity, a private investment firm), so I will omit any ticker. According to offline retail data from Grips Intelligence, Tarter saw its revenue grow 4.2% overall across the January 1–June 30, 2026 period, with its two tracked channels being Home Depot and Lowe's. Home Depot dominated the brand's sales mix with a 67.3% revenue share, while Lowe's accounted for the remaining 31.8%. The brand's average product price landed at $131.25, with the most recent quarter showing an average price of $129.65—down 3.6% versus the prior month even as overall pricing edged up 1.9%. Among Home Depot's top listings, the 6 ft. x 2 ft. DuraTough Poly 350 Gal. Stock Tank stood out at the premium end with a $391.59 average price, well above the brand-wide average. Note that Tarter is privately held—majority-owned by Platinum Equity since 2023—so no stock ticker applies.