Sylvania

Sylvania Market Overview

Sylvania, owned by private German company LEDVANCE, demonstrated strong in-store performance across major retailers during the first eight months of 2026, with revenue growing 12.2% overall according to data from Grips Intelligence. Menards.com dominated the channel mix with a commanding 63.7% revenue share, while Amazon captured 28.2%, leaving Lowe's and Ace Hardware with significantly smaller portions at 5.4% and 2.3% respectively. The brand's average product price stands at $12.30, though pricing has declined 5.1% since the beginning of the tracked period, reflecting competitive pressure in the retail lighting market. Recent momentum shows accelerating growth, with revenue increasing 9.5% in the most recent month compared to the previous month, suggesting strengthening demand. Product assortment varies notably by channel, with Menards emphasizing bulk multi-packs and Lowe's focusing on specialized LED tube lighting solutions, while Amazon drives sales primarily through automotive lighting products.