Home/Insights/Brands/SylvaniaProduct Intelligence - 2026 YTD USA

Sylvania

2M+

Products Sold, Jan to Jun 2026

1,200+

# Offline Stores

$12.75

Avg. Price

4.5

Avg. Rating

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Sylvania Market Overview

I need to verify Sylvania's ownership structure and whether it's publicly traded before writing the overview.Sylvania is owned by Ledvance, which is a privately held German GmbH wholly owned by China's MLS. Since it's private (and MLS's ticker isn't something I can confidently confirm as directly relevant to the Sylvania brand), I'll omit the ticker entirely. According to Grips Intelligence, Sylvania's in-store performance from January 1 to June 30, 2026, tracked across Menards, Amazon, and Lowe's, showed revenue declining 20.5% over the period, alongside a 5.0% drop in average price to a $12.72 mean. Menards dominated the brand's channel mix, capturing 65.3% of revenue share, well ahead of Amazon at 29.7% and Lowes.com at a modest 3.9%, per Grips Intelligence data. Notably, Sylvania is owned by Ledvance, a privately held company that is 100% owned by the Chinese LED lighting company MLS, so no public stock ticker applies. These figures underscore a period of contraction for the brand across its key offline retail channels.

Revenue Share by Channel
Data covers Menards, Amazon, Lowe's

Sylvania's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 20% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Sylvania's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 5% from Apr to Jun.

Average price

Absolute values in $

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Sylvania's categories

REVENUE SHARE

Lowe's

Revenue distribution across product categories for Sylvania on Lowe's.

Lowe's

Categories by revenue share

Distribution in %

Sylvania's channels

REVENUE SHARE

Revenue distribution across tracked channels for Sylvania.

Channels by revenue share

Distribution in %

Sylvania's online vs offline revenue split

BY REVENUE

Sylvania sells 31% online and 69% offline. Online runs through 1 channel; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

31%

69%

Offline

Online channels

31%

Amazon.com

Offline channels

69%

Menards stores
Lowe's stores
Ace Hardware stores

Sylvania's customer ratings

BY REVIEW COUNT

Across 1.45M ratings on 3 channels, Sylvania averages 4.5. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.5

/ 5

From 1.45M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Sylvania

BY REVENUE

Lowe's
Lowe's
#1SYLVANIA 32 -Watt EQ T8 Switchable white Medium bi-pin base G13 LED Tube Light Bulb 2 -Pack

$24.98

Price

$46K

Revenue

#2SYLVANIA 32 -Watt EQ T8 Switchable white Medium bi-pin base G13 LED Tube Light Bulb 10 -Pack

$109.00

Price

$41K

Revenue

#3SYLVANIA 32 -Watt EQ T8 Daylight Medium bi-pin base G13 LED Tube Light Bulb 10 -Pack

$80.90

Price

$26K

Revenue

#4SYLVANIA 32 -Watt EQ T8 Daylight Medium bi-pin base G13 LED Tube Light Bulb 10 -Pack

$101.07

Price

$15K

Revenue

#5SYLVANIA 86 -Watt EQ T8 Daylight Recessed double contact base LED Tube Light Bulb 2 -Pack

$60.98

Price

$14K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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