GRIPS CUSTOMERS & RESEARCH PARTNERS
I'll verify whether AFX is publicly traded before writing the overview.AFX is privately held (owned by Merit Capital Partners and Fulton Capital), so I'll omit any ticker. According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Home Depot and Lowe's, AFX maintained an average product price of $213.84 during the period. AFX is a private company, so no stock ticker applies. Home Depot led AFX's revenue distribution with a 60.6% share, while Lowe's accounted for the remaining 39.3%. Over the tracked window, revenue declined 5.3%, with the most recent month falling 3.0% versus the prior month. Average selling price also softened, dipping to $198.68 in the latest month—a 7.5% month-over-month decrease—and trending down 3.6% overall across the period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for AFX on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for AFX.
BY REVIEW COUNT
Across 1.79K ratings on 2 channels, AFX averages 4.2★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.2
/ 5
From 1.79K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$590.00
Price
$329K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis