GRIPS CUSTOMERS & RESEARCH PARTNERS
Swanson Health Products, founded in 1969 and headquartered in Fargo, ND, demonstrates concentrated e-commerce distribution with Amazon accounting for 80.8% of in-store revenue share according to data from Grips Intelligence covering January through June 2026 across tracked channels. The brand experienced significant headwinds during the period, with overall revenue declining 21.5% and average product prices falling 5.1% across the tracked timeframe. Despite growth challenges, Swanson maintains a diverse product portfolio with average offline pricing at $14.80, with top-performing SKUs exceeding $18 across supplement categories. The heavy reliance on Amazon coupled with declining revenue trends suggests Swanson faces intensifying competitive pressures in the crowded nutritional supplement market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Swanson on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Swanson.
BY REVENUE
Swanson sells 82% online and 18% offline. Online runs through 2 channels; offline through 2.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 1.74M ratings on 3 channels, Swanson averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.74M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$18.11
Price
$270K
Revenue
$18.26
Price
$200K
Revenue
$18.67
Price
$159K
Revenue
$20.15
Price
$123K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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