GRIPS CUSTOMERS & RESEARCH PARTNERS
Sunshine, owned by Mars, Incorporated following its December 2025 acquisition of Kellanov, demonstrates heavily concentrated in-store distribution with menards.com commanding 91.1% of revenue share year-to-date, according to Grips Intelligence data from January through August 2026. Average product pricing stands at $13.34, with prices climbing 13.1% overall during the tracked period, reflecting a strategic shift toward premium positioning. Despite sequential month-over-month revenue growth of 6.5%, the brand has experienced a significant 62.4% overall revenue decline since the beginning of the tracked period, signaling potential challenges in market penetration or seasonal fluctuations. Amazon and lowes.com represent minimal revenue contributors at 4.9% and 3.8% respectively, indicating limited diversification beyond its dominant retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 62% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Sunshine on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Sunshine.
BY REVENUE
Sunshine sells 5% online and 95% offline. Online runs through 2 channels; offline through 2. Online share has moved from 0% in Apr to 20% in Aug.
Online
5%
95%
Offline
Online channels
5%
Offline channels
95%
BY REVIEW COUNT
Across 56K ratings on 3 channels, Sunshine averages 4.5★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.5
/ 5
From 56K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16.24
Price
$23K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
