GRIPS CUSTOMERS & RESEARCH PARTNERS
Sunneday achieved dominant in-store distribution through home improvement retailers during the first half of 2026, with Home Depot commanding 76.6% of revenue share according to Grips Intelligence data (January-June 2026). The brand faced significant headwinds from April-June 2026, experiencing a steep 81.7% month-over-month revenue decline while average prices dropped 41.9% in the same period, reflecting intense competitive pressure in the offline retail channel. Average product pricing across all channels stood at $111.86 during the period, though marked-down pricing eroded profitability as the brand grappled with inventory challenges and retailer demands. Despite strong initial retail partnerships with Lowe's (21.3% share) and Menards (2.1% share), Sunneday's second-quarter performance signals urgent need for distribution diversification and margin recovery strategies to stabilize market position.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 72% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 40% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Sunneday on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Sunneday.
BY REVIEW COUNT
Across 1.18K ratings on 3 channels, Sunneday averages 4.5★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.5
/ 5
From 1.18K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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