Home/Insights/Brands/StanleyProduct Intelligence - 2026 YTD USA

Stanley

2M+

Products Sold, Jan to Jun 2026

5,200+

# Offline Stores

$33.52

Avg. Price

4.7

Avg. Rating

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Stanley Market Overview

I need to verify whether Stanley (or its parent company) is publicly traded before writing the overview.The search reveals that the "Stanley" drinkware brand (which matches the top Amazon products like Quencher tumblers in the data) is owned by Pacific Market International (PMI), a subsidiary of The HAVI Group—both private. The tools/hardware "Stanley" products belong to Stanley Black & Decker. Given the data mixes both, and the brand entity itself is ambiguous/privately held for the drinkware line, I'll omit the ticker to avoid guessing which entity applies. According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026 across Amazon, Ace Hardware, and Home Depot, Stanley's revenue grew 16.1% over the period, with the most recent month up 18.4% versus the prior month. The brand's average product price climbed to $33.45, reflecting a 10.2% increase over the tracked period and a 10.5% month-over-month rise to $36.28. Amazon dominated Stanley's in-store sales mix at 82.9% of revenue share, followed by acehardware.com at 12.6% and homedepot.com at 3.3%. This channel concentration underscores Amazon's outsized role in driving Stanley's momentum during the first half of 2026.

Revenue Share by Channel
Data covers Amazon, Ace Hardware, Home Depot

Stanley's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 16% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Stanley's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 10% from Apr to Jun.

Average price

Absolute values in $

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Stanley's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Stanley on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Stanley's channels

REVENUE SHARE

Revenue distribution across tracked channels for Stanley.

Channels by revenue share

Distribution in %

Stanley's online vs offline revenue split

BY REVENUE

Stanley sells 87% online and 13% offline. Online runs through 2 channels; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

87%

13%

Offline

Online channels

87%

Amazon.com
HomeDepot.com

Offline channels

13%

Ace Hardware stores
Lowe's stores
Office Depot stores

Stanley's customer ratings

BY REVIEW COUNT

Across 34M ratings on 3 channels, Stanley averages 4.7. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 34M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Stanley

BY REVENUE

Ace Hardware
Ace Hardware
#1STANLEY FatMax 25 ft. L X 1.25 in. W Compact Wide Blade Tape Measure 1 pk

$26.41

Price

$660K

Revenue

#2Stanley FatMax 35 ft. L X 1.25 in. W Compact Wide Blade Tape Measure 1 pk

$41.99

Price

$338K

Revenue

#3Stanley Classic 99 6 in. Retractable Utility Knife Gray 1 pk

$8.98

Price

$276K

Revenue

#4STANLEY PowerLock 25 ft. L X 1 in. W Compact Tape Measure 1 pk

$14.68

Price

$216K

Revenue

#5STANLEY LeverLock 25 ft. L X 1 in. W Compact Tape Measure 1 pk

$13.96

Price

$202K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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