GRIPS CUSTOMERS & RESEARCH PARTNERS
According to data from Grips Intelligence covering January through June 2026 across in-store channels, Pecking Order maintains a dominant market position with Amazon accounting for 77.1% of revenue share, while lowes.com and menards.com capture 13.8% and 9.1% respectively. The brand's average product price of $12.20 increased 20.4% since the beginning of 2026, with most recent pricing reaching $13.86 representing a 7.3% month-over-month gain. Q2 2026 performance showed pressure, with revenue declining 14.2% in the most recent month compared to the previous period, though year-to-date revenue remained relatively stable with only a 1.4% decline. Despite short-term headwinds, Pecking Order's strong pricing power and massive Amazon concentration reflect a strategically positioned brand in the retail market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 20% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Pecking Order on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Pecking Order.
BY REVENUE
Pecking Order sells 87% online and 13% offline. Online runs through 2 channels; offline through 2. Online share has moved from 76% in Feb to 95% in Jun.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 34K ratings on 3 channels, Pecking Order averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
