Home/Insights/Brands/SPEC OPSProduct Intelligence - 2026 YTD USA

SPEC OPS

100K+

Products Sold, Jan to Jun 2026

300+

# Offline Stores

$21.14

Avg. Price

4.6

Avg. Rating

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SPEC OPS Market Overview

I'll verify whether SPEC OPS or its parent company is publicly traded before writing the overview.The parent company (GoodsIQ/AMAX, based in Rhode Island) appears to be private, and I cannot confirm a stock ticker, so I'll omit it. According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, Home Depot, Lowe's, and Ace Hardware, SPEC OPS generated revenue that was remarkably evenly distributed across its three leading channels, with Amazon holding a 35.1% share, homedepot.com at 31.2%, and lowes.com at 30.8%, while acehardware.com trailed at just 2.9%. Grips Intelligence data shows the brand carried an average product price of $21.11 over the full period, though average pricing softened toward the end of the window, dipping 8.4% month-over-month to $19.99. Overall revenue declined 16.4% across the tracked window, even as the most recent month posted a modest 2.3% month-over-month gain. Average pricing was down 1.8% across the same span, pointing to relatively stable positioning despite the near-term dip. Taken together, the Grips Intelligence figures highlight a brand with a balanced multi-retailer footprint but softening top-line momentum through the first half of 2026.

Revenue Share by Channel
Data covers Amazon, Lowe's, Home Depot, Ace Hardware

SPEC OPS's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 16% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

SPEC OPS's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.

Average price

Absolute values in $

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SPEC OPS's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for SPEC OPS on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

SPEC OPS's channels

REVENUE SHARE

Revenue distribution across tracked channels for SPEC OPS.

Channels by revenue share

Distribution in %

SPEC OPS's customer ratings

BY REVIEW COUNT

Across 498K ratings on 4 channels, SPEC OPS averages 4.6. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 498K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for SPEC OPS

BY REVENUE

Ace Hardware
Ace Hardware
#1Spec Ops 16 ft. L X 2.62 in. W Tape Measure 1 pk

$15.99

Price

$18K

Revenue

#2Spec Ops 25 ft. L X 3.12 in. W Tape Measure 1 pk

$21.48

Price

$9.9K

Revenue

#3Spec Ops 6.25 in. Folding Utility Knife Black/Tan 1 pc

$17.99

Price

$6K

Revenue

#4Spec Ops 22 oz Milled Face Framing Hammer 14.5 in. Polypropylene/TPR Handle

$39.99

Price

$6K

Revenue

#5Spec Ops 3.5 in. L Ratcheting Screwdriver 1 pk

$24.99

Price

$4.12K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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