GRIPS CUSTOMERS & RESEARCH PARTNERS
Sonance, owned by privately held Dana Innovations, generated 100% of its in-store revenue through Best Buy during the first eight months of 2026, according to Grips Intelligence data. The brand's average product price stood at $801.88 across the tracked period, though pricing declined 21.2% in the most recent month measured. Overall performance showed significant headwinds, with revenue dropping 67.8% since the beginning of the data period, reflecting challenging market conditions for the brand. Despite the revenue contraction, average prices increased 8.2% year-to-date, suggesting some pricing resilience amid softer demand. The concentration of sales in a single retail channel underscores Sonance's reliance on Best Buy for its market presence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 68% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Sonance on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Sonance.
BY REVIEW COUNT
Across 11K ratings on 1 channel, Sonance averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 11K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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