GRIPS CUSTOMERS & RESEARCH PARTNERS
Let me verify the parent company's stock ticker before writing the overview.According to Grips Intelligence data spanning January 1 to June 30, 2026 across offline retail channels, Shell Rotella—a brand of Shell plc (NYSE: SHEL)—saw its overall revenue decline 15.0% over the period, alongside a 12.7% drop in average selling price. Amazon dominated the brand's channel mix, capturing 90.5% of year-to-date revenue, far ahead of acehardware.com at 5.6%, homedepot.com at 2.8%, and lowes.com at 1.1%. Momentum weakened further into the second quarter, with revenue falling 14.0% month-over-month and average price sliding 8.9% to $44.58. The brand's average product price across the full period stood at $50.13, underscoring the downward pricing pressure seen in recent months. These trends point to softening in-store demand and eroding price realization for the brand heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Shell Rotella on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Shell Rotella.
BY REVENUE
Shell Rotella sells 91% online and 9% offline. Online runs through 3 channels; offline through 2.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 370K ratings on 5 channels, Shell Rotella averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 370K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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