GRIPS CUSTOMERS & RESEARCH PARTNERS
Pennzoil, owned by Shell plc (LSE: SHEL), experienced a significant revenue decline of 18.6% during the first eight months of 2026 according to in-store data tracked by Grips Intelligence. The brand maintains a fairly balanced presence across online retailers, with Amazon and Ace Hardware leading at 33.7% and 33.0% revenue share respectively, while average product pricing declined 8.3% over the period to $15.89. Pricing disparities across channels are notable, with Lowe's commanding premium prices averaging over $50 per unit compared to Menards' $22 average, suggesting distinct positioning strategies by retailer. The downward trajectory in both revenue and pricing throughout the data period indicates challenging market conditions for the brand across its primary retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Pennzoil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Pennzoil.
BY REVENUE
Pennzoil sells 40% online and 60% offline. Online runs through 3 channels; offline through 3. Online share has moved from 11% in Apr to 36% in Aug.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 629K ratings on 4 channels, Pennzoil averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 629K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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