Home/Insights/Brands/PennzoilProduct Intelligence - 2026 YTD USA

Pennzoil

500K+

Products Sold, Jan to Jun 2026

4,700+

# Offline Stores

$15.44

Avg. Price

4.8

Avg. Rating

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Pennzoil Market Overview

I need to verify the ownership and stock ticker for Pennzoil before writing.The Pennzoil brand is owned by Shell (the former standalone Pennzoil ticker no longer trades as a distinct public entity, and I'm not confident of a current standalone ticker for the brand). Per the rules, I'll omit the ticker since I cannot confidently confirm a current one for the brand as sold. According to Grips Intelligence, Pennzoil's in-store sales across Amazon, Ace Hardware, Menards, and Lowe's from January 1 to June 30, 2026 were led by a near tie at the top, with Amazon capturing a 36.2% revenue share just ahead of acehardware.com at 35.2%, while menards.com followed at 20.6% and lowes.com trailed at 7.5%. The brand carried an average product price of $15.36 across the period. Revenue softened over the tracked window, dropping 5.0% overall and falling 12.7% in the most recent month versus the prior month. Average price proved more resilient, edging up 0.9% overall despite a 4.7% month-over-month dip to $16.41. Together, these Grips Intelligence datapoints point to a concentrated channel mix where the top two retailers command more than 70% of revenue amid softening top-line momentum.

Revenue Share by Channel
Data covers Amazon, Ace Hardware, Menards, Lowe's

Pennzoil's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 5% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Pennzoil's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.

Average price

Absolute values in $

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Pennzoil's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Pennzoil on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Pennzoil's channels

REVENUE SHARE

Revenue distribution across tracked channels for Pennzoil.

Channels by revenue share

Distribution in %

Pennzoil's online vs offline revenue split

BY REVENUE

Pennzoil sells 43% online and 57% offline. Online runs through 3 channels; offline through 3. Online share has moved from 38% in Feb to 47% in Jun.

Revenue by channel

Share of total revenue across all channels

Online

43%

57%

Offline

Online share trend

Feb – Jun

Online channels

43%

Amazon.com
Lowes.com
HomeDepot.com

Offline channels

57%

Ace Hardware stores
Menards stores
Lowe's stores

Pennzoil's customer ratings

BY REVIEW COUNT

Across 797K ratings on 4 channels, Pennzoil averages 4.8. Most reviews for the products are in the 4.8–5.0 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.8

/ 5

From 797K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Pennzoil

BY REVENUE

Ace Hardware
Ace Hardware
#1Pennzoil Platinum 5W-30 Synthetic Motor Oil 1 qt 1 pk

$10.99

Price

$285K

Revenue

#2Pennzoil 10W-30 4-Cycle Conventional Motor Oil 1 qt 1 pk

$7.59

Price

$282K

Revenue

#3Pennzoil 5W-30 Conventional Motor Oil 1 qt 1 pk

$7.59

Price

$202K

Revenue

#4Pennzoil Platinum 5W-30 Gasoline Synthetic Motor Oil 5 qt 1 pk

$36.99

Price

$183K

Revenue

#5Pennzoil 5W-30 Gasoline Synthetic Motor Oil 1 qt 1 pk

$7.99

Price

$128K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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