GRIPS CUSTOMERS & RESEARCH PARTNERS
Shake Away, privately owned since 2010, generated revenue across three primary online retail channels during the first eight months of 2026, with acehardware.com commanding over half of total revenue share at 50.9%, according to Grips Intelligence data. The brand faced significant headwinds over the tracked period, with overall revenue declining 33.0% and average product pricing down 8.5% year-to-date, reflecting intensifying competitive and market pressures. Lowe's.com and Amazon accounted for 27.7% and 20.6% of revenue share respectively, though average pricing across all channels showed weakness. Most recent data indicated a sharp monthly contraction of 26.7% in revenue coupled with an 11.4% price decline, suggesting accelerating momentum losses. The in-store performance dynamics underscore the brand's heavy reliance on major e-commerce partners to maintain its market position amid declining unit economics.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 39% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Shake Away on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Shake Away.
BY REVENUE
Shake Away sells 41% online and 59% offline. Online runs through 2 channels; offline through 3. Online share has moved from 7% in Apr to 35% in Aug.
Online
41%
59%
Offline
Online channels
41%
Offline channels
59%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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