GRIPS CUSTOMERS & RESEARCH PARTNERS
Shake Away saw in-store revenues increase 37.4% from January to June 2026, driven by strong performance across three major retail channels tracked by Grips Intelligence, with Ace Hardware commanding over half of total channel revenue at 56.0%. The brand's average product price of $17.94 demonstrates strong positioning in the mid-range market segment. Average pricing grew 3.8% over the period as Lowe's and Amazon combined to capture approximately 43% of offline channel share. Throughout the six-month data window, Shake Away maintained consistent growth momentum with a modest monthly increase of 0.2% and an average price elevation of 4.8% in the most recent month tracked.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 37% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Shake Away on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Shake Away.
BY REVENUE
Shake Away sells 29% online and 71% offline. Online runs through 2 channels; offline through 3. Online share has moved from 24% in Feb to 35% in Jun.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
