GRIPS CUSTOMERS & RESEARCH PARTNERS
Seventh Generation's parent company Unilever trades under UL on the New York Stock Exchange. Based on the data provided by Grips Intelligence for the period January 1 to June 30, 2026, tracking in-store channels, Seventh Generation experienced a revenue decline of 2.2% overall and 2.5% in the most recent month. Amazon dominates the brand's channel performance with 97.8% of revenue share, while Home Depot represents only 1.1%, highlighting an extremely concentrated online distribution strategy. The average product price stood at $22.95, declining 2.9% across the measurement period, suggesting potential competitive pricing pressure or strategic promotional activity. Top-performing products in the Amazon channel ranged from $21.18 to $52.47 in average price, with dishwasher detergent and toilet paper leading the assortment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Seventh Generation on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Seventh Generation.
BY REVIEW COUNT
Across 3M ratings on 2 channels, Seventh Generation averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$25.58
Price
$3.19M
Revenue
$29.76
Price
$2.51M
Revenue
$52.47
Price
$1.72M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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TO SEVENTH GENERATION
