GRIPS CUSTOMERS & RESEARCH PARTNERS
Seina demonstrated significant in-store performance concentration during the first half of 2026, according to Grips Intelligence data spanning January through June, with Menards.com commanding 52.7% of total offline revenue. The brand experienced a concerning 15.4% overall revenue decline across tracked retail channels since the start of the data period, while simultaneously achieving a 10.6% increase in average product pricing to $57.23. Price momentum accelerated sharply in the most recent month tracked, with average prices climbing 15.0%, suggesting a shift toward premium positioning amid declining overall sales volumes. Menards.com's dominant channel share underscores Seina's retail concentration risk, with the top two channels (Menards and Ace Hardware) collectively accounting for over 80% of revenue generation.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Seina on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Seina.
BY REVENUE
Seina sells 20% online and 80% offline. Online runs through 2 channels; offline through 2.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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