FITT

FITT Market Overview

FITT, a private unified holding company focused on health, fitness, and wellness brands, generated in-store revenue predominantly through menards.com, which captured 94.7% of sales during the January–August 2026 period according to Grips Intelligence data. The brand's average product price remained relatively stable at $62.00, with a modest 3.3% quarterly increase, though overall pricing declined 0.9% across the tracked timeframe. Significant revenue challenges emerged during the analysis period, with sales dropping 42.5% month-over-month and declining 59.8% since the start of the year, indicating substantial performance headwinds. Amazon and acehardware.com represented marginal revenue contributors at 2.2% and 1.9% respectively, underscoring FITT's heavy reliance on a single retail channel.