FITT

FITT Market Overview

FITT demonstrated robust in-store growth with revenue expanding 61.4% since the start of the year for the period from January to June 2026, according to data from Grips Intelligence. The brand maintains an overwhelming reliance on offline retail through Menards.com, which captures 95.5% of total revenue share, while Amazon and Ace Hardware comprise only 1.9% and 1.5% respectively. Despite strong year-to-date momentum, recent performance showed volatility with a 30.8% revenue decline in the most recent tracked month while average product pricing remained stable, increasing just 1.5% across the overall period. At an average price point of $61.86, FITT occupies a mid-range positioning within its retail channels.