GRIPS CUSTOMERS & RESEARCH PARTNERS
Segway, owned by Ninebot (Shanghai Stock Exchange: 689009), experienced strong in-store performance with revenue growth of 26.8% during the first eight months of 2026, according to Grips Intelligence data. Amazon dominated the channel landscape with a commanding 64.1% revenue share, followed by Best Buy at 19.0% and lowes.com at 16.8%, with the brand's average product price holding steady at $536.59 across tracked retailers. Price momentum remained positive, with average prices climbing 3.3% over the analysis period, reflecting the brand's premium positioning in the personal mobility market. The product mix skewed toward higher-end electric scooters, with flagship models like the Ninebot Max G3 commanding premium price points above $1,170, while entry-level offerings for younger riders started at under $230.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 27% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Segway on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Segway.
BY REVENUE
Segway sells 81% online and 19% offline. Online runs through 2 channels; offline through 1. Online share has moved from 42% in Apr to 87% in Aug.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 30K ratings on 3 channels, Segway averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 30K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$640.78
Price
$2.81M
Revenue
$1,170.90
Price
$2.29M
Revenue
$999.99
Price
$1.79M
Revenue
$228.15
Price
$1.75M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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