GRIPS CUSTOMERS & RESEARCH PARTNERS
Safer Brand, owned by privately held Woodstream Corporation, generated an average product price of $15.08 across in-store channels during the first eight months of 2026, according to Grips Intelligence data. The brand's online presence is heavily concentrated on Ace Hardware's e-commerce platform, which accounted for 68.3% of revenue share, while Lowe's and Home Depot represented 28.5% and 3.3% respectively. Price performance declined significantly over the period, with average pricing dropping 9.2% since the beginning of the tracked timeframe and revenue falling 31.0% over the same span. Most recently, revenue decreased 27.1% month-over-month as average prices continued to compress, declining 13.1% in the final measured period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 31% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Safer Brand on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Safer Brand.
BY REVENUE
Safer Brand sells 17% online and 83% offline. Online runs through 2 channels; offline through 2.
Online
17%
83%
Offline
Online channels
17%
Offline channels
83%
BY REVIEW COUNT
Across 44K ratings on 3 channels, Safer Brand averages 4.1★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.1
/ 5
From 44K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.97
Price
$8.8K
Revenue
$26.06
Price
$7.3K
Revenue
$33.48
Price
$7.1K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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