Safer Brand

Safer Brand Market Overview

Let me verify whether Safer Brand or its parent company is publicly traded before writing the overview.Safer Brand's parent company Woodstream is privately held (owned by private equity, currently Bansk Group), so I will omit any ticker. According to offline retail data from Grips Intelligence, Safer Brand grew its in-store revenue 18.9% over the January 1–June 30, 2026 period across the three tracked channels of Ace Hardware, Lowe's, and Home Depot, with the most recent month up 7.2% versus the prior month. Ace Hardware dominated the brand's channel mix at 71.1% of revenue, followed by Lowe's at 26.5% and Home Depot trailing at just 2.5%. The brand's average product price rose to $15.68, increasing 2.6% over the period. These figures underscore both a positive revenue trajectory and heavy reliance on a single retail partner for the majority of sales. All data is sourced from Grips Intelligence.