GRIPS CUSTOMERS & RESEARCH PARTNERS
Safer's in-store presence demonstrated strong momentum during the first half of 2026, according to data from Grips Intelligence covering January through June. The brand achieved a notable 37.5% revenue growth over the period, with particularly robust expansion in the final quarter as revenue climbed 12.4% from the previous month. Amazon dominated the channel mix with 94.2% of total revenue share, while pricing remained competitive with an average product price of $15.97, declining 2.5% across the period as the brand strengthened its in-store competitive position.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 37% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Safer on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Safer.
BY REVENUE
Safer sells 95% online and 5% offline. Online runs through 1 channel; offline through 1.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 1.56M ratings on 2 channels, Safer averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 1.56M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
