Home/Insights/Brands/MilorganiteProduct Intelligence - 2026 YTD USA

Milorganite

200K+

Products Sold, Jan to Jun 2026

2,400+

# Offline Stores

$41.20

Avg. Price

4.7

Avg. Rating

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Milorganite Market Overview

I'll verify whether Milorganite is publicly traded before writing the overview.Milorganite's parent, MMSD, is a government agency and private, so I'll omit any ticker. Milorganite's offline retail performance, tracked by Grips Intelligence across Lowe's, Ace Hardware, Home Depot, and Amazon from January 1 to June 30, 2026, showed in-store revenue decline 14.3% over the period, with the most recent month down 14.8% versus the prior month. Despite the softening revenue, the brand's average product price climbed, ending the period at an average of $41.29 and rising 8.3% overall, including a notable 21.3% month-over-month jump to $38.12. Revenue was highly concentrated among three home-improvement retailers, with Lowe's leading at a 33.6% share, followed closely by Ace Hardware at 30.9% and Home Depot at 29.1%. Amazon rounded out the channel mix with a comparatively modest 6.4% share, underscoring the brand's heavy reliance on traditional home-and-garden retail. Together, these Grips Intelligence datapoints suggest pricing gains are partially offsetting a broader volume-driven revenue slowdown heading into the second half of 2026.

Revenue Share by Channel
Data covers Lowe's, Ace Hardware, Home Depot, Amazon

Milorganite's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 14% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Milorganite's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 8% from Apr to Jun.

Average price

Absolute values in $

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Milorganite's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Milorganite on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Milorganite's channels

REVENUE SHARE

Revenue distribution across tracked channels for Milorganite.

Channels by revenue share

Distribution in %

Milorganite's online vs offline revenue split

BY REVENUE

Milorganite sells 53% online and 47% offline. Online runs through 3 channels; offline through 2. Online share has moved from 90% in Feb to 47% in Jun.

Revenue by channel

Share of total revenue across all channels

Online

53%

47%

Offline

Online share trend

Feb – Jun

Online channels

53%

HomeDepot.com
Lowes.com
Amazon.com

Offline channels

47%

Ace Hardware stores
Lowe's stores

Milorganite's customer ratings

BY REVIEW COUNT

Across 144K ratings on 4 channels, Milorganite averages 4.7. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 144K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Milorganite

BY REVENUE

Ace Hardware
Ace Hardware
#1Premium Wireless Headphones XR500

$149.99

Price

Revenue

#2Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#3Advanced Portable Speaker System

$89.99

Price

Revenue

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