Milorganite

Milorganite Market Overview

Milorganite, owned and operated by the Milwaukee Metropolitan Sewerage District, captured nearly equal market share across its three primary in-store retail partners during the first eight months of 2026, with Home Depot leading at 35.2% followed closely by Lowe's at 31.7% and Ace Hardware at 27.9%, according to Grips Intelligence data. The brand's average product price stood at $45.02 across channels, though pricing showed significant volatility with a 20.2% decline in the most recent tracked period. Year-to-date revenue grew 7.1% overall from the start of the analysis period, though this growth masked a notable 32.7% revenue drop in the final tracked month, signaling potential seasonal softness or market headwinds. Amazon represented a minor channel at just 5.2% revenue share, underscoring the dominance of traditional home improvement retailers in driving Milorganite's sales performance. The significant long-term price appreciation of 69.0% across the measurement window suggests substantial pricing strategy shifts or product mix changes favoring higher-value offerings.