Roughneck

Roughneck Market Overview

According to data from Grips Intelligence, Roughneck demonstrated strong in-store momentum during the first half of 2026, with revenue growing 32.5% since the beginning of the year across tracked retail channels. The brand's performance was heavily concentrated on menards.com, which accounted for 99.7% of revenue share during the period. Average product pricing declined 10.3% year-to-date, reflecting strategic pricing adjustments in the competitive retail environment. Most notably, recent monthly performance showed accelerated growth of 39.3%, indicating strengthening momentum in the brand's offline retail presence.