Rothenberger, owned by private family holding company Dr. Helmut Rothenberger Holding GmbH, showed significant momentum challenges during the first eight months of 2026, with in-store retail revenue declining 19.1% overall and average product prices falling 11.8% across the period. The brand maintains heavy concentration on lowes.com, which accounts for 83.1% of revenue share, while menards.com represents the remaining 16.4% of sales. Most recently, from June to August 2026, revenue dropped an additional 21.2% month-over-month with average prices decreasing 12.1%, indicating accelerating downward pressure. According to Grips Intelligence data, the average product price across the portfolio stands at $94.40, though specific category performance and market positioning details remain limited in the current dataset.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rothenberger on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Rothenberger.
BY REVENUE
Rothenberger sells 84% online and 16% offline. Online runs through 1 channel; offline through 3.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis