GRIPS CUSTOMERS & RESEARCH PARTNERS
Rolatape's in-store performance between January and June 2026 was marked by significant revenue concentration and declining momentum, according to data from Grips Intelligence. The brand captured an overwhelming 84.6% share of tracked in-store revenue through Ace Hardware, while Home Depot and Amazon combined for just 12.9% of sales. Overall revenue declined 8.1% across the tracked period, with the most recent month showing a steeper 9.3% drop compared to the previous month. Despite the sales decline, Rolatape maintained pricing stability with average product prices rising just 0.5% year-to-date and staying near the $63.46 average at $62.73 in recent months.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rolatape on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rolatape.
BY REVENUE
Rolatape sells 16% online and 84% offline. Online runs through 3 channels; offline through 1.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 2.77K ratings on 4 channels, Rolatape averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 2.77K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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