Rhino Seed, a private, family-owned company established in 1930, demonstrates a heavily concentrated in-store distribution strategy with acehardware.com commanding 77.7% of revenue share year-to-date according to Grips Intelligence data from January through August 2026. The brand's average product price of $20.65 has declined 3.5% over the tracked period, reflecting broader pricing pressures in the category. Lowe's.com represents the secondary channel at 18.7% revenue share, while Amazon maintains minimal presence at just 3.6%, indicating limited penetration in the e-commerce space. Recent performance shows significant headwinds, with revenue declining 51.4% since the beginning of the year, suggesting challenging market conditions or inventory constraints affecting Rhino Seed's retail availability.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 51% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rhino Seed on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rhino Seed.
BY REVENUE
Rhino Seed sells 18% online and 82% offline. Online runs through 1 channel; offline through 1.
Online
18%
82%
Offline
Online channels
18%
Offline channels
82%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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