GRIPS CUSTOMERS & RESEARCH PARTNERS
Rhino Seed demonstrated significant in-store revenue concentration during the first half of 2026, according to data from Grips Intelligence, with Ace Hardware commanding 76.2% of total sales across tracked offline retail channels from January through June. The brand faced substantial headwinds over the second quarter, posting a 30.4% month-over-month revenue decline by the end of the period. Despite revenue pressures, Rhino Seed maintained pricing discipline, with average product price increasing 2.1% in the final tracked month while hovering near $20 across the overall period. Secondary distribution through Lowe's and Amazon represented 20.2% and 3.6% revenue share respectively, underscoring the brand's heavy dependence on the Ace Hardware relationship.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 31% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rhino Seed on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rhino Seed.
BY REVENUE
Rhino Seed sells 24% online and 76% offline. Online runs through 2 channels; offline through 1. Online share has moved from 46% in Feb to 21% in Jun.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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