Rescue Tape

Rescue Tape Market Overview

Rescue Tape demonstrated strong in-store performance according to Grips Intelligence data covering the first half of 2026 across online hardware retailers, with acehardware.com commanding 82.1% of revenue share compared to menards.com's 17.9%. The brand maintained an average product price of $10.99 throughout the period, with a consistent pricing strategy that decreased minimally at 1.3% month-over-month in the most recent tracking interval. Year-to-date growth reached 11.0%, indicating positive momentum despite a recent monthly contraction of 6.6%, suggesting seasonal or promotional fluctuations in the offline channel demand. The concentration of sales across two major home improvement retailers underscores Rescue Tape's dependence on established distribution partnerships for reaching consumers at point-of-sale. With the majority of revenue concentrated in a single dominant channel, market performance metrics highlight both the strength of the Ace Hardware relationship and the potential growth opportunity in alternative in-store retail partners.