GRIPS CUSTOMERS & RESEARCH PARTNERS
Redragon, owned by private Chinese company Shenzhen World Link Trading Co., Ltd., generated an average product price of $36.63 across in-store channels from January to August 2026, according to Grips Intelligence data. The brand experienced strong overall revenue growth of 13.3% during the period, though it faced a recent 2.3% monthly decline and a 4.0% decrease in average pricing since the beginning of the year. Amazon dominates Redragon's revenue share at 98.6%, with Newegg accounting for the remaining 1.4%, creating heavy platform concentration. Top-performing products range from budget-friendly options around $17.80 to premium offerings exceeding $54.99, reflecting a diversified portfolio strategy across gaming peripherals.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Redragon on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Redragon.
BY REVIEW COUNT
Across 2.06M ratings on 2 channels, Redragon averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 2.06M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$54.99
Price
$621K
Revenue
$17.23
Price
$468K
Revenue
$39.99
Price
$312K
Revenue
$32.89
Price
$251K
Revenue
$30.68
Price
$244K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
