Redragon

Redragon Market Overview

I need to verify whether Redragon or its parent company is publicly traded before writing the overview.The sources indicate Redragon is owned by Eastern Times Technology Co., Ltd, a private manufacturer, and I cannot confidently confirm a public stock ticker (the Bloomberg "REDDRZ:HK" reference is unverified and conflicting), so I'll omit the ticker. According to Grips Intelligence in-store data tracking Amazon from January 1 to June 30, 2026, Redragon generated 99.1% of its revenue through Amazon, underscoring near-total reliance on a single channel; the brand carried an average product price of $36.93 across the period; however, momentum weakened over the April 1 to June 30 timeseries window, with revenue falling 19.5% month-over-month and declining 22.1% overall; average selling price also softened, slipping to $36.63 and easing 2.8% overall as pricing edged downward; these Grips Intelligence figures point to a channel-concentrated brand facing both revenue and price pressure heading into mid-2026.