I need to verify whether Red Head or its parent company is publicly traded before writing the overview.Red Head is owned by Illinois Tool Works (ITW), which is publicly traded. Let me confirm the ticker.<cite index="18-9">Red Head's parent, Illinois Tool Works (NYSE: ITW)</cite>, saw its Red Head brand generate steady offline/in-store sales at an average product price of $10.88 across the tracked channels from January 1 to June 30, 2026, according to Grips Intelligence. Lowes.com commanded the dominant position with a 59.4% revenue share, well ahead of menards.com at 35.7% and homedepot.com at just 4.7%. Over the April 1 to June 30 timeseries period, Grips Intelligence data shows revenue slipping 2.8%, alongside a 4.0% decline in average price to $10.45. On the parent-company level, <cite index="18-2">Illinois Tool Works reported Q1 2026 revenue of US$4.02b, which the company said was 4.6% higher year over year.</cite> The concentration of nearly 95% of Red Head's tracked revenue across just two retailers underscores a heavy dependence on Lowe's and Menards for its in-store distribution footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Red Head on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Red Head.
BY REVENUE
Red Head sells 7% online and 93% offline. Online runs through 3 channels; offline through 2.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVIEW COUNT
Across 435K ratings on 3 channels, Red Head averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 435K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$154.20
Price
$22K
Revenue
$119.54
Price
$19K
Revenue
$28.44
Price
$15K
Revenue
$33.02
Price
$8.8K
Revenue
$31.69
Price
$8.5K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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