Home/Insights/Brands/Red HeadProduct Intelligence - 2026 YTD USA

Red Head

500K+

Products Sold, Jan to Jun 2026

750+

# Offline Stores

$10.84

Avg. Price

4.6

Avg. Rating

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Red Head Market Overview

I need to verify whether Red Head or its parent company is publicly traded before writing the overview.Red Head is owned by Illinois Tool Works (ITW), which is publicly traded. Let me confirm the ticker.<cite index="18-9">Red Head's parent, Illinois Tool Works (NYSE: ITW)</cite>, saw its Red Head brand generate steady offline/in-store sales at an average product price of $10.88 across the tracked channels from January 1 to June 30, 2026, according to Grips Intelligence. Lowes.com commanded the dominant position with a 59.4% revenue share, well ahead of menards.com at 35.7% and homedepot.com at just 4.7%. Over the April 1 to June 30 timeseries period, Grips Intelligence data shows revenue slipping 2.8%, alongside a 4.0% decline in average price to $10.45. On the parent-company level, <cite index="18-2">Illinois Tool Works reported Q1 2026 revenue of US$4.02b, which the company said was 4.6% higher year over year.</cite> The concentration of nearly 95% of Red Head's tracked revenue across just two retailers underscores a heavy dependence on Lowe's and Menards for its in-store distribution footprint.

Revenue Share by Channel
Data covers Lowe's, Menards, Home Depot

Red Head's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 3% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Red Head's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 4% from Apr to Jun.

Average price

Absolute values in $

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Red Head's categories

REVENUE SHARE

Home Depot

Revenue distribution across product categories for Red Head on Home Depot.

Home Depot

Categories by revenue share

Distribution in %

Red Head's channels

REVENUE SHARE

Revenue distribution across tracked channels for Red Head.

Channels by revenue share

Distribution in %

Red Head's online vs offline revenue split

BY REVENUE

Red Head sells 7% online and 93% offline. Online runs through 3 channels; offline through 2.

Revenue by channel

Share of total revenue across all channels

Online

7%

93%

Offline

Online channels

7%

HomeDepot.com
Lowes.com
Amazon.com

Offline channels

93%

Lowe's stores
Menards stores

Red Head's customer ratings

BY REVIEW COUNT

Across 435K ratings on 3 channels, Red Head averages 4.6. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 435K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Red Head

BY REVENUE

Home Depot
Home Depot
#13/4 in. x 5-1/2 in. Zinc-Plated Steel Hex-Nut Head Concrete Wedge Anchors Combo Kit Includes 5 (10-Pack)

$154.20

Price

$22K

Revenue

#25/8 in. x 6 in. Zinc-Plated Steel Hex Nut-Head Concrete Wedge Anchors Combo Kit Includes 5 of 10 Pack (50-Pack)

$119.54

Price

$19K

Revenue

#31/2 in. x 3-3/4 in. Zinc-Plated Steel Hex Nut-Head Concrete Wedge Anchors (25-Pack)

$28.44

Price

$15K

Revenue

#43/8 in. x 3-3/4 in. Zinc-Plated Steel Hex Nut-Head Concrete Wedge Anchors (50-Pack)

$33.02

Price

$8.8K

Revenue

#53/4 in. x 5-1/2 in. Zinc-Plated Steel Hex Nut-Head Concrete Wedge Anchors (10-Pack)

$31.69

Price

$8.5K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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