Home/Insights/Brands/Backer-OnProduct Intelligence - 2026 YTD USA

Backer-On

7K+

Products Sold, Jan to Jun 2026

600+

# Offline Stores

$23.53

Avg. Price

4.8

Avg. Rating

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Backer-On Market Overview

I need to verify whether Backer-On or its parent company is publicly traded before writing the overview.The search results are about "Backer" heating elements, not the "Backer-On" brand in question. I cannot confidently confirm a stock ticker for Backer-On, so I will omit it. According to Grips Intelligence in-store data tracked across Ace Hardware, Home Depot, and Lowe's from January 1 to June 30, 2026, Backer-On saw overall revenue grow 1.1% during the period. Ace Hardware dominated the brand's channel mix, capturing 70.5% of year-to-date revenue, while Home Depot accounted for 28.5% and Lowe's contributed just 1.0%. In the most recent tracked month, revenue climbed 12.2% versus the prior month, signaling accelerating momentum heading into mid-year. Pricing also strengthened, with the average price rising to $24.84, up 4.6% month-over-month and 5.1% across the full data period. These Grips Intelligence figures point to a brand gaining both volume and pricing power concentrated primarily within the Ace Hardware channel.

Revenue Share by Channel
Data covers Ace Hardware, Home Depot, Lowe's

Backer-On's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 1% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Backer-On's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.

Average price

Absolute values in $

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Backer-On's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Backer-On on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Backer-On's channels

REVENUE SHARE

Revenue distribution across tracked channels for Backer-On.

Channels by revenue share

Distribution in %

Backer-On's online vs offline revenue split

BY REVENUE

Backer-On sells 28% online and 72% offline. Online runs through 1 channel; offline through 2.

Revenue by channel

Share of total revenue across all channels

Online

28%

72%

Offline

Online channels

28%

HomeDepot.com

Offline channels

72%

Ace Hardware stores
Lowe's stores

Backer-On's customer ratings

BY REVIEW COUNT

Across 23K ratings on 3 channels, Backer-On averages 4.8. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.8

/ 5

From 23K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Backer-On

BY REVENUE

Ace Hardware
Ace Hardware
#1Premium Wireless Headphones XR500

$149.99

Price

Revenue

#2Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#3Advanced Portable Speaker System

$89.99

Price

Revenue

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