GRIPS CUSTOMERS & RESEARCH PARTNERS
Backer-On, owned by Illinois Tool Works Inc. (NYSE: ITW), demonstrated strong in-store performance across major retail channels during the first eight months of 2026, according to Grips Intelligence data. The brand achieved 12.8% overall revenue growth during the tracked period, with acehardware.com commanding 65.2% of the revenue share, followed by Home Depot at 33.8%. Average product pricing remained stable at $24.30 with a modest 0.7% increase year-to-date, reflecting consistent market positioning. The brand's most recent monthly performance showed continued momentum with 8.6% revenue growth, indicating sustained demand momentum heading into the latter part of the year.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Backer-On on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Backer-On.
BY REVENUE
Backer-On sells 33% online and 67% offline. Online runs through 1 channel; offline through 2.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 15K ratings on 3 channels, Backer-On averages 4.8★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.8
/ 5
From 15K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis