I need to verify whether Backer-On or its parent company is publicly traded before writing the overview.The search results are about "Backer" heating elements, not the "Backer-On" brand in question. I cannot confidently confirm a stock ticker for Backer-On, so I will omit it. According to Grips Intelligence in-store data tracked across Ace Hardware, Home Depot, and Lowe's from January 1 to June 30, 2026, Backer-On saw overall revenue grow 1.1% during the period. Ace Hardware dominated the brand's channel mix, capturing 70.5% of year-to-date revenue, while Home Depot accounted for 28.5% and Lowe's contributed just 1.0%. In the most recent tracked month, revenue climbed 12.2% versus the prior month, signaling accelerating momentum heading into mid-year. Pricing also strengthened, with the average price rising to $24.84, up 4.6% month-over-month and 5.1% across the full data period. These Grips Intelligence figures point to a brand gaining both volume and pricing power concentrated primarily within the Ace Hardware channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Backer-On on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Backer-On.
BY REVENUE
Backer-On sells 28% online and 72% offline. Online runs through 1 channel; offline through 2.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVIEW COUNT
Across 23K ratings on 3 channels, Backer-On averages 4.8★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.8
/ 5
From 23K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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