GRIPS CUSTOMERS & RESEARCH PARTNERS
Red Devil's in-store performance from January through June 2026 shows Amazon dominance with 58.6% of revenue share, nearly doubling Menards.com's 31.3% share according to data from Grips Intelligence. Average product pricing increased 3.2% year-to-date while overall revenue declined 1.3%, indicating a challenging market landscape despite pricing improvements. The price point average of $9.49 remains competitive, with significant variation across retailer assortments ranging from budget-friendly offerings at Menards to premium products on Lowe's. Amazon's commanding market position underscores the critical importance of e-commerce presence in this category, with third-party marketplace channels collectively accounting for over 90% of tracked revenue.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Red Devil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Red Devil.
BY REVENUE
Red Devil sells 67% online and 33% offline. Online runs through 2 channels; offline through 2.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 1.81M ratings on 4 channels, Red Devil averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.81M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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