GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data from January through June 2026, Real Wood Products saw in-store revenue decline 25.8% over the first half of the year, with a particularly sharp 58.1% drop in the most recent month tracked. Menards.com dominated the online channel with 54.2% revenue share, followed by Lowes.com at 32.8% and Ace Hardware.com at 12.9%. Average product prices increased 10.5% overall during the period, reaching $59.60, suggesting successful price optimization despite the revenue headwinds. The brand's pricing power, evident in a 9.8% monthly price increase in the final period, represents one of the few bright spots amid the broader sales contraction across major home improvement retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 26% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Real Wood Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Real Wood Products.
BY REVIEW COUNT
Across 4.12K ratings on 3 channels, Real Wood Products averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 4.12K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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