Home/Insights/Brands/RazorProduct Intelligence - 2026 YTD USA

Razor

100K+

Products Sold, Jan to Jun 2026

20+

# Offline Stores

$103.58

Avg. Price

4.7

Avg. Rating

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Razor Market Overview

I need to verify whether Razor is publicly traded before writing the overview.Razor USA is a private company, so I'll omit any ticker. According to in-store data from Grips Intelligence, Razor generated 20.4% revenue growth across the January 1 to June 30, 2026 period spanning Amazon, Lowe's, Home Depot, and Best Buy. Amazon dominated the retail landscape with an 87.6% revenue share, far ahead of lowes.com at 7.9% and homedepot.com at 3.4%, while Best Buy trailed at 1.1%. The brand's average product price climbed to $103.63, reflecting a 6.9% increase over the measured period. Its highest-priced offerings appeared on Lowe's, where certain electric motocross dirt bike listings reached above $1,500 in average price. These Grips Intelligence figures underscore Razor's heavy concentration in a single dominant channel alongside steadily rising price points.

Revenue Share by Channel
Data covers Amazon, Lowe's, Home Depot, Best Buy

Razor's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 20% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Razor's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 7% from Apr to Jun.

Average price

Absolute values in $

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Razor's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for Razor on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

Razor's channels

REVENUE SHARE

Revenue distribution across tracked channels for Razor.

Channels by revenue share

Distribution in %

Razor's customer ratings

BY REVIEW COUNT

Across 1.24M ratings on 4 channels, Razor averages 4.7. Most reviews for the products are in the 4.8–5.0 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 1.24M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Razor

BY REVENUE

Lowe's
Lowe's
#1Razor MX650 Dirt Rocket High-Torque Electric Motocross Dirt Bike Black (2 Pack)

$1,523.74

Price

$94K

Revenue

#2Razor MX650 Dirt Rocket Ride On Electric Motocross Dirt Bike 1 Orange and 1 Black

$1,544.25

Price

$93K

Revenue

#3Razor 12-volt Electric 650 -Watt Rear-wheel hub motor Dirt bike Charger Not Included

$743.56

Price

$52K

Revenue

#4Razor Razor Mx400 Dirt Rocket 24V Electric Toy Dirt Bikes, 1 Black and 1 Green

$788.35

Price

$42K

Revenue

#5Razor Pocket Mod Miniature Euro-Style Electric Scooter for Ages 8and Bistro - Red

$380.27

Price

$27K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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