GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence's in-store data tracking from January through August 2026, Razor maintains dominant online retail presence with Amazon commanding 84.5% of revenue share, while Lowe's and Home Depot account for 10.4% and 4.5% respectively. The brand's average product price stands at $97.27, having increased 8.6% since the start of the tracked period, demonstrating pricing power despite a 5.9% overall revenue decline year-to-date. Razor USA LLC, the privately held company behind the brand, shows a diverse product portfolio spanning from entry-level offerings under $40 to premium models exceeding $1,500 across multiple retail channels. The most recent month saw a steeper 12.4% revenue drop, though average prices remained stable with a marginal 0.2% increase, suggesting demand softening rather than pricing adjustments.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Razor on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Razor.
BY REVIEW COUNT
Across 901K ratings on 3 channels, Razor averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 901K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$118.55
Price
$851K
Revenue
$120.52
Price
$702K
Revenue
$699.00
Price
$682K
Revenue
$38.73
Price
$585K
Revenue
$414.31
Price
$512K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
