GRIPS CUSTOMERS & RESEARCH PARTNERS
RatX, a brand of EcoClear Products owned by Zep, generated $18.88 average product pricing across in-store channels tracked by Grips Intelligence from January through August 2026. The brand's revenue grew 15.2% over the period, with the most recent month showing 11.9% growth despite a 6.3% decline in average price. Ace Hardware dominated RatX's channel mix with 48.2% revenue share, followed by Lowe's at 33.5%, while Menards and Amazon represented smaller portions at 11.7% and 6.6% respectively. Overall pricing declined 7.0% across the tracked period, indicating competitive pressure or promotional activity in the category. RatX's strong growth trajectory demonstrates resilience in the hardwares retail landscape despite downward pricing trends.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for RatX on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for RatX.
BY REVENUE
RatX sells 16% online and 84% offline. Online runs through 2 channels; offline through 3.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 42K ratings on 4 channels, RatX averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 42K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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