GRIPS CUSTOMERS & RESEARCH PARTNERS
RatX demonstrated strong in-store performance during the first half of 2026, with online revenue concentrated heavily on acehardware.com, which accounted for 56.1% of total sales across tracked channels, followed by lowes.com at 37.0% and menards.com at 6.9%, according to Grips Intelligence data from January to June 2026. The brand achieved an impressive 27.6% overall revenue growth throughout the period, despite a 8.3% dip in the most recent month. Average product pricing remained stable at $19.19, with a minor 2.2% increase in the final month reflecting strong market positioning. This offline retail dominance underscores RatX's established presence in the hardware channel, where customers typically prefer to purchase in-store.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 28% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for RatX on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for RatX.
BY REVIEW COUNT
Across 27K ratings on 3 channels, RatX averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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