GRIPS CUSTOMERS & RESEARCH PARTNERS
Bird B Gone, owned by Pelsis Group as a wholly-owned subsidiary, has experienced significant in-store revenue declines of 30.2% since the beginning of 2026 according to Grips Intelligence data covering January through August 2026. Despite overall performance challenges, average product pricing has climbed 19.0% throughout the period, reaching $26.90 in the most recent tracking window. Ace Hardware dominates the channel mix with 36.6% of revenue share, followed by Amazon at 23.7% and Home Depot and Lowe's each capturing roughly 20% of sales. The brand's pricing strategy reflects a counterintuitive shift toward premium positioning even as volume pressures mount across major retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 37% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Bird B Gone on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Bird B Gone.
BY REVENUE
Bird B Gone sells 46% online and 54% offline. Online runs through 3 channels; offline through 2.
Online
46%
54%
Offline
Online channels
46%
Offline channels
54%
BY REVIEW COUNT
Across 22K ratings on 4 channels, Bird B Gone averages 4.1★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.1
/ 5
From 22K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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