GRIPS CUSTOMERS & RESEARCH PARTNERS
I'll verify the ownership and public trading status of Black Flag before writing the overview.According to Grips Intelligence, Black Flag—owned by publicly traded Spectrum Brands Holdings (NYSE: SPB)—saw its in-store revenue grow 107.6% across tracked offline channels from January 1 to June 30, 2026, including a 37.7% month-over-month gain. Grips Intelligence data shows Ace Hardware led all channels with a 41.2% revenue share, followed by Lowe's at 23.9% and Amazon at 20.0%. The average product price climbed to $10.65 over the period, up 4.8% overall, with a recent monthly reading of $11.56 reflecting a 9.8% increase. Together, these datapoints from Grips Intelligence point to strong momentum and pricing power for the brand across brick-and-mortar retail during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 108% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Black Flag on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Black Flag.
BY REVENUE
Black Flag sells 23% online and 77% offline. Online runs through 3 channels; offline through 3.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVIEW COUNT
Across 1.19M ratings on 5 channels, Black Flag averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 1.19M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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