PURPLE LEAF

PURPLE LEAF Market Overview

PURPLE LEAF, a privately-held outdoor furniture brand headquartered in Atlanta, Georgia, generated in-store revenue across three major retailers during the first eight months of 2026, according to Grips Intelligence data. Home Depot dominated the channel mix with 56.5% of revenue share, followed by Lowe's at 37.3% and Amazon at 6.1%, demonstrating the brand's reliance on traditional retail partnerships. The brand's average product price point stands at $694.37, though pricing declined 3.8% over the tracked period as average prices fell to $622.88 by the end of August. Overall revenue experienced significant headwinds, dropping 33.4% since the beginning of the data period, with an 8.1% month-over-month decline in the most recent period tracked. Premium product offerings, including large hardtop gazebos and sunroom structures priced above $5,000, represent key revenue drivers alongside mid-range umbrellas and dining sets across the retailer portfolio.