GRIPS CUSTOMERS & RESEARCH PARTNERS
Proctor Silex's in-store revenue achieved strong momentum during the first half of 2026, with sales growing 31.3% year-to-date according to data from Grips Intelligence tracking across Amazon, Ace Hardware, and Home Depot. The brand's parent company, Hamilton Beach Brands Holding Company (NYSE: HBB), benefited from particularly robust in-store performance as average product prices climbed 1.8% to $32.01 overall. The Amazon channel dominated distribution with a commanding 90.7% revenue share, while the most recent quarterly period showed accelerating momentum with 28.0% month-over-month growth. Price increases paired with volume expansion demonstrate strong consumer demand for the brand's affordable appliance offerings in retail environments.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 31% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Proctor Silex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Proctor Silex.
BY REVENUE
Proctor Silex sells 93% online and 7% offline. Online runs through 2 channels; offline through 1.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 965K ratings on 3 channels, Proctor Silex averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 965K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$41.40
Price
$428K
Revenue
$28.89
Price
$413K
Revenue
$23.14
Price
$261K
Revenue
$17.75
Price
$259K
Revenue
$73.45
Price
$190K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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