Home/Insights/Brands/Pro-FitProduct Intelligence - 2026 YTD USA

Pro-Fit

70K+

Products Sold, Jan to Jun 2026

400+

# Offline Stores

$36.04

Avg. Price

4.4

Avg. Rating

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Pro-Fit Market Overview

Let me verify whether Pro-Fit or its parent company is publicly traded before finalizing.Pro-Fit is a brand of National Nail, which is employee-owned and privately held, so I'll omit any ticker. According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026 and tracking Lowe's and Home Depot channels, Pro-Fit's overall revenue declined 8.1% over the period, with the most recent month bucking the trend by growing 8.8% versus the prior month. Pro-Fit is a brand owned by National Nail, an employee-owned manufacturer and distributor, and its in-store sales are heavily concentrated on lowes.com, which commands a 62.6% revenue share versus 37.4% for homedepot.com. The brand's average product price held remarkably steady at $35.95, dipping just 0.3% across the full period, though the latest tracked month saw pricing climb 5.4% to $36.89. These Grips Intelligence figures suggest that while topline momentum softened over the half-year, Pro-Fit's recent monthly rebound and firming price point point to a potential stabilization heading into the second half of 2026.

Revenue Share by Channel
Data covers Lowe's, Home Depot

Pro-Fit's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 8% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Pro-Fit's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 0% from Apr to Jun.

Average price

Absolute values in $

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Pro-Fit's categories

REVENUE SHARE

Home Depot

Revenue distribution across product categories for Pro-Fit on Home Depot.

Home Depot

Categories by revenue share

Distribution in %

Pro-Fit's channels

REVENUE SHARE

Revenue distribution across tracked channels for Pro-Fit.

Channels by revenue share

Distribution in %

Pro-Fit's online vs offline revenue split

BY REVENUE

Pro-Fit sells 38% online and 62% offline. Online runs through 1 channel; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

38%

62%

Offline

Online channels

38%

HomeDepot.com

Offline channels

62%

Lowe's stores

Pro-Fit's customer ratings

BY REVIEW COUNT

Across 51K ratings on 2 channels, Pro-Fit averages 4.4. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.4

/ 5

From 51K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Pro-Fit

BY REVENUE

Home Depot
Home Depot
#12-3/8 in. x 0.113 21-Degree Hot Dipped Galvanized Ring Shank Plastic Strip Framing Nails (5000 -Per Box)

$139.56

Price

$38K

Revenue

#210 in. x 3/8 in. Hot Dipped Galvanized Common Spike Nail 50 lbs. (150-Count)

$122.08

Price

$25K

Revenue

#32-1/2 in. 8D 316 Stainless Steel Ring Shank Siding Nail 5 lbs. (980-Count)

$102.43

Price

$23K

Revenue

#43 in. x 0.120 21-Degree Hot Dipped Galvanized Smooth Shank Plastic Strip Framing Nails (2000 -Per Box)

$72.05

Price

$22K

Revenue

#5#10 x 3-1/2 in. T25 Star Drive Bugle Head Grey Wood Deck Screws 25 lbs. (1400-Count)

$97.00

Price

$19K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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