GRIPS CUSTOMERS & RESEARCH PARTNERS
Primitive Planters demonstrated significant in-store revenue volatility during the first half of 2026, with data tracked across Ace Hardware and Home Depot from January through June, according to Grips Intelligence. The brand's revenue declined 23.4% over the period, with average product pricing at $16.12 despite minimal e-commerce presence. Ace Hardware dominated the channel landscape with 89% of revenue share compared to Home Depot's 11%. Recent quarterly performance showed continued pressure, with revenue dropping 28.2% month-over-month in the latest period tracked, signaling challenging market conditions for the category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Primitive Planters on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Primitive Planters.
BY REVENUE
Primitive Planters sells 11% online and 89% offline. Online runs through 1 channel; offline through 1. Online share has moved from 6% in Feb to 12% in Jun.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVIEW COUNT
Across 3.59K ratings on 2 channels, Primitive Planters averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 3.59K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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