GRIPS CUSTOMERS & RESEARCH PARTNERS
Owlet, Inc. (NYSE: OWLT), is heavily concentrated on Amazon, which accounts for 99.8% of revenue share across its in-store channel during the January–August 2026 period. The brand's average product price stands at $279.97, though pricing has experienced a slight downward trend of 1.1% overall since the beginning of the measurement window. Recent performance shows concerning momentum, with revenue declining 18.2% in the most recent month tracked and an 11.3% drop since the start of the period, according to data from Grips Intelligence. Despite these headwinds, the brand maintains a consistent price point around $278, suggesting a focus on premium positioning even as sales velocity weakens.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Owlet on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Owlet.
BY REVIEW COUNT
Across 53K ratings on 1 channel, Owlet averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 53K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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