GRIPS CUSTOMERS & RESEARCH PARTNERS
Outdoor Essentials, owned by Universal Forest Products, Inc. (NASDAQ: UFPI), demonstrates strong in-store performance with average product prices of $28.86 during the first half of 2026. Amazon dominates revenue share at 58.9%, followed by Menards.com at 24.4% and Home Depot.com at 14.0%, reflecting the brand's significant retail presence across major home improvement channels. The brand experienced robust momentum with 17.2% overall revenue growth since the data period began, though average prices declined 20.4%, indicating increased volume-driven sales. According to Grips Intelligence data covering January–June 2026 across tracked channels, Outdoor Essentials has successfully positioned itself as a key player in the home and garden retail space.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 17% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 20% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Outdoor Essentials on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Outdoor Essentials.
BY REVENUE
Outdoor Essentials sells 73% online and 27% offline. Online runs through 2 channels; offline through 2. Online share has moved from 84% in Feb to 75% in Jun.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 1.26M ratings on 4 channels, Outdoor Essentials averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.26M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.59
Price
$55K
Revenue
$15.95
Price
$38K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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