Outdoor Essentials

Outdoor Essentials Market Overview

Outdoor Essentials, a brand division of UFP Industries, Inc. (NASDAQ: UFPI), demonstrates heavy reliance on Amazon, which accounts for 68.5% of in-store revenue share year-to-date, according to Grips Intelligence data from January through August 2026. The brand has experienced significant headwinds during the analyzed period, with overall revenue declining 16.6% and average product prices dropping 23.3% since the beginning of the tracking window. Secondary channels including Menards.com (26.5% share), Ace Hardware (2.6%), and Home Depot (2.1%) represent limited diversification opportunities for the brand. Average product pricing sits at $23.45, though recent months have seen downward pressure with prices averaging $18.55 in the most recent month tracked. The performance data underscores both the concentration risk in Amazon sales and the challenging pricing environment Outdoor Essentials currently faces across its retail distribution.