GRIPS CUSTOMERS & RESEARCH PARTNERS
Outdoor Edge, owned by private company Revo Brands, demonstrated strong in-store momentum during the first eight months of 2026, with revenue growing 46.4% overall according to data from Grips Intelligence. Amazon dominates the brand's channel mix at 78.2% of revenue share, followed by Menards.com at 17.4% and Ace Hardware.com at 4.3%, reflecting a heavily concentrated online retail presence despite in-store availability. Average product pricing increased 8.7% year-to-date, reaching $24.97, with the most recent period showing an 8.9% price increase that accompanied 33.2% month-over-month revenue growth. The brand's top-performing products on Amazon range from $13.99 to $39.99, with replacement blade packs and EDC folding knife variants leading sales velocity.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 46% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Outdoor Edge on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Outdoor Edge.
BY REVENUE
Outdoor Edge sells 77% online and 23% offline. Online runs through 1 channel; offline through 2.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 517K ratings on 3 channels, Outdoor Edge averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 517K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$34.99
Price
$96K
Revenue
$34.99
Price
$79K
Revenue
$39.99
Price
$54K
Revenue
$35.63
Price
$45K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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