GRIPS CUSTOMERS & RESEARCH PARTNERS
Outdoor Edge's in-store revenue performance during H1 2026 demonstrates Amazon's dominant market control at 84.4% of sales, according to Grips Intelligence data tracking the January-June period. Average product pricing increased 2.0% across the analysis period despite a recent 4.5% revenue decline, indicating price resilience amid challenging demand conditions. The brand's portfolio remains heavily concentrated in premium categories, with top products averaging $34.99 to $111.19, well above the overall product average of $29.05. Menards.com and Ace Hardware represent secondary channels at 12.5% and 2.9% share respectively, leaving minimal room for diversification beyond Amazon's ecosystem.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Outdoor Edge on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Outdoor Edge.
BY REVENUE
Outdoor Edge sells 85% online and 15% offline. Online runs through 1 channel; offline through 2. Online share has moved from 94% in Feb to 77% in Jun.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 737K ratings on 3 channels, Outdoor Edge averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 737K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$34.99
Price
$138K
Revenue
$34.99
Price
$124K
Revenue
$111.19
Price
$81K
Revenue
$44.99
Price
$47K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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