GRIPS CUSTOMERS & RESEARCH PARTNERS
Optimal has demonstrated strong momentum across in-store channels from January through August 2026, with revenue surging 74.4% over the period according to Grips Intelligence data. The brand's online retail presence is heavily concentrated on home improvement platforms, with Lowe's and Home Depot commanding 47.0% and 40.8% of revenue share respectively, while Amazon accounts for 12.2%. Average product pricing has climbed significantly, increasing 50.7% since the start of the tracked period, reflecting a strategic shift toward higher-value offerings with an average price point of $138.63. The most recent performance surge showed 60.6% month-over-month revenue growth paired with a 52.2% jump in average pricing, indicating both volume acceleration and successful premium positioning.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 98% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Optimal on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Optimal.
BY REVIEW COUNT
Across 3.31K ratings on 2 channels, Optimal averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 3.31K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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