GRIPS CUSTOMERS & RESEARCH PARTNERS
No. 918, a brand of the privately-held S. Lichtenberg & Co., Inc., demonstrates strong in-store retail performance with 80.7% of revenue concentrated on Menards.com during the January–August 2026 period, according to Grips Intelligence. Average product pricing stands at $14.68, with a notable 1.8% price increase observed since the beginning of the tracked period. The brand maintains a multi-channel presence across major home improvement retailers, though Lowe's (9.7%), Home Depot (5.0%), and Amazon (4.0%) represent significantly smaller revenue shares compared to its Menards dominance. Overall revenue grew 1.4% from the start of the data period through August 2026, reflecting steady but modest market performance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for No. 918 on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for No. 918.
BY REVENUE
No. 918 sells 19% online and 81% offline. Online runs through 3 channels; offline through 1.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 273K ratings on 4 channels, No. 918 averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 273K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$21.22
Price
$9.9K
Revenue
$21.46
Price
$8.2K
Revenue
$12.40
Price
$5.2K
Revenue
$28.61
Price
$4.46K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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