GRIPS CUSTOMERS & RESEARCH PARTNERS
No. 918 showed significant in-store performance declines during the first half of 2026, according to Grips Intelligence data tracking January through June across major retail channels. The brand's revenue dropped 6.6% overall while average product prices increased 4.9% during the same period, suggesting a shift toward higher-priced items despite weakening demand. Menards.com dominated the brand's in-store retail channel mix with 81.1% of revenue share, vastly outpacing Lowe's (8.8%), Home Depot (5.3%), and Amazon (4.2%). Most notably, average pricing rose to $14.93 in the most recent month tracked, reflecting a 2.6% increase from the previous month as the brand continues its pricing strategy amid softening customer demand in the home furnishings category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for No. 918 on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for No. 918.
BY REVENUE
No. 918 sells 18% online and 82% offline. Online runs through 3 channels; offline through 1.
Online
18%
82%
Offline
Online channels
18%
Offline channels
82%
BY REVIEW COUNT
Across 474K ratings on 4 channels, No. 918 averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 474K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$22.70
Price
$11K
Revenue
$22.55
Price
$11K
Revenue
$19.92
Price
$9.8K
Revenue
$12.40
Price
$5.2K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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