Home/Insights/Brands/Nite IzeProduct Intelligence - 2026 YTD USA

Nite Ize

400K+

Products Sold, Jan to Jun 2026

3,700+

# Offline Stores

$10.49

Avg. Price

4.6

Avg. Rating

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Nite Ize Market Overview

Let me verify whether Nite Ize is publicly traded before writing the overview.Nite Ize is private, so I'll omit any ticker. According to Grips Intelligence in-store data covering January 1 to June 30, 2026 across Amazon, menards.com, lowes.com, acehardware.com, and homedepot.com, Nite Ize saw overall revenue grow 12.3% during the period, signaling healthy offline demand momentum. Nite Ize is a private company and therefore does not currently have an official ticker symbol. Grips Intelligence data shows Amazon led distribution with a 40.0% revenue share, followed by menards.com at 22.3% and lowes.com at 19.4%, reflecting a strong reliance on marketplace and home-improvement retail channels. Meanwhile, the brand's average product price eased 3.5% over the period to roughly $10.50, suggesting a modest pricing pullback even as sales expanded. Together, these Grips Intelligence figures point to a brand growing revenue through channel breadth while gently trimming average price points.

Revenue Share by Channel
Data covers Amazon, Menards, Lowe's, Ace Hardware, Home Depot

Nite Ize's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 12% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Nite Ize's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.

Average price

Absolute values in $

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Nite Ize's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Nite Ize on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Nite Ize's channels

REVENUE SHARE

Revenue distribution across tracked channels for Nite Ize.

Channels by revenue share

Distribution in %

Nite Ize's online vs offline revenue split

BY REVENUE

Nite Ize sells 42% online and 58% offline. Online runs through 2 channels; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

42%

58%

Offline

Online channels

42%

Amazon.com
HomeDepot.com

Offline channels

58%

Menards stores
Lowe's stores
Ace Hardware stores

Nite Ize's customer ratings

BY REVIEW COUNT

Across 2.12M ratings on 5 channels, Nite Ize averages 4.6. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 2.12M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Nite Ize

BY REVENUE

Ace Hardware
Ace Hardware
#1Nite Ize IdentiKey 2.5 in. D Rubber Assorted Key Cover

$6.99

Price

$57K

Revenue

#2Nite Ize S-Biner 1.8 in. D Stainless Steel Black Carabiner Key Holder

$7.99

Price

$35K

Revenue

#3Nite Ize SlideLock 1.5 in. D Stainless Steel Black Carabiner Key Ring

$9.99

Price

$34K

Revenue

#4Nite Ize Micro Link Stainless Steel Silver Carabiner Key Chain

$11.99

Price

$17K

Revenue

#5Nite Ize Orange Screw Small Ground Anchor 4 pk

$24.99

Price

$12K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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